Education
  • B.A. Mass Communications
  • University of California, Berkeley
  • May 2009
Technical Skills
  • Highly proficient in graphics software: Adobe Photoshop and Illustrator (CS3-CS5).
  • HTML/CSS-proficient. Working knowledge of jQuery and Rails.
  • Expert knowledge of MSOffice programs: Word, PowerPoint, Excel, Visio, Publisher, Outlook.
  • Familiar with media and wiki interfaces: Wordpress, tWiki, Google AdWords/Analytics, Cision Media Source.
  • Familiar with troubleshooting and working with various platforms: OSX, Windows 7 and previous, *UNIX.
  • Fluent in English and Mandarin Chinese. Functional in Japanese.
Experience
Marketing Associate
GoldSpot Media
12/2010 - Present
  • Developed product messaging with input from CEO, sales and engineering departments.
  • Coordinated event presence/sponsorships and researched new events and opportunities.
  • Produced branded swag and printed materials for events (notebooks, pens, mousepads, brochures, etc.)
  • Managed website content, executed designs and updates, and worked closely with systems engineer to implement features such as salesforce integration.
  • Worked with PR firm to coordinate communications efforts.
Marketing Specialist
4ipnet, Inc. (Wireless Networking Devices Manufacturer)
03/2010 - 08/2010
  • Responsible for execution of all English marketing, social media, and PR activities.
  • Developed case studies, wrote press releases, and prepared sales presentations.
  • Corresponded with media sources and planned logistics for product reviews.
  • Managed launch of multilingual websites, created email DMs/newsletters, and search marketing assets (ads + landing pages) by collaborating with web developer.
  • Maintained technical product documents by working with the PM team.
Events and Marketing Assistant
Prime Image Media Group (Event Operations and Marketing Firm)
05/2009 - 11/2009
  • Coordinated exhibitors, sponsors, talent, and food vendors for large outdoor festivals.
  • Assisted with financial budget, services booking, and onsite management logistics.
  • Managed and improved promotional inventory tracking methods.
  • Presented post-event marketing data summaries to client.
Unit Supervisor 05/2007 - 05/2009
UC Berkeley Residential Computing
  • Supervised 6 technical consultants.
  • Created technical, customer service, and organizational policy training modules for 25-30 new employees annually.
  • Served as cross-organizational liason between on-site computing staff, consultants, and upper management.
Public Relations Intern
Connecting Point Communications
09/2008 - 12/2008
  • Maintained targeted media lists and researched potential editorial opportunities
  • Compiled briefing documents for clients including travel itineraries and journalist profiles.
  • Supported account team by performing ad hoc projects as required.
Marketing Intern
Bleu Marketing Solutions, Inc.
05/2008 - 08/2008
  • Created weekly campaign performance tracking reports.
  • Compiled overall client advertising ROI over course of 2 years, highlighting changes in creative executions and optimization efforts.
  • Researched new advertising opportunities, publication reach, and audience makeup, and created master comparison chart for quick reference.
Computing Consultant
UC Berkeley Residential Computing
08/2006 - 05/2007
  • Provided technical support via door-to-door service and drop-in office hours.
  • Kept updated on latest technology news and security developments.
Writer
Hardboiled, FortBendNow
01/2006 - 07/2006
  • Wrote movie, restaurant, and local business reviews.
  • Researched, interviewed for, and wrote Asian American interest articles.